Art Direction:
Ströck calendar 2019

Being entrusted with taking care of the Ströck Corporate Identity – ensuring the correct usage over all channels as well as extending it when needed – we were happy to work with them on producing the new calendar for 2019.

As Art Director Petra first developed a visual language fitting the concept of Ströck’s marketing department. We then went out on a shopping spree, gathering pots and pans, cutlery and napkins and what not, mixing and matching colours, rifling through piles of collectibles and antiques on flea markets to find that one diamond.

After directing the photo shooting with Lukas Lorenz who did an amazing job styling and shooting the delicious recipes of Christopher Schramek, Petra did the final layouts et voilà: The Ströck calendar 2019 was born.