Gradhammer
Concept & Design
Gradhammer
Concept & Design
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2019
Idea & Concept
Packaging Design
Every project is a team effort and we were very happy to work on this together with:
Lukas Lorenz (Photography & Food Design)
lukaslorenz.com
We designed the packaging of the good-bye gift for the Opernball, a world famous gala taking place in Vienna’s State Opera house.
It is an Austrian tradition to call out „Alles Walzer!“* after the introductory dance to get all guests on the floor for the first waltz. As the goodie, sponsored by Ströck, consists of three Krapfen**, we designed the packaging to depict the Krapfen as music notes, of course a famous waltz.
We hope the Opernball guests will enjoy the delicious Austrian doughnuts: Alles Krapfen!
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*Alles Walzer: „Everybody waltz!“
**Krapfen: Austrian doughnut filled with jam
WE MOVED TO OUR NEW STUDIO
Gradhammer · Concept & Design
Baumgasse 50/2/22–23
1030 Wien
Gradhammer GmbH
Steingasse 38/5
1030 Wien
FN 497026x
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