Gradhammer
Concept & Design
Gradhammer
Concept & Design
Photo © Stefan Gergely
In close collaboration with the SAE Institue Vienna we began the design process by mapping out the moods Bilderbuch’s music invoke and setting them in relation to the guiding keywords “music”, “visuals” and “vibe”.
Based on the resulting mind map we defined the colour palette to transport our concept:
An exaggerated mix of crazy colours embodying the deliberate absurdity of the music.
Supporting the fractured humor of the lyrics as well as the edginess of the band we decided on using a colourful polygonal pattern and combine it with funky glittering decor.
The selected artworks further underline the bantering mood of the rooms.
Photos © Stefan Gergely
WE MOVED TO OUR NEW STUDIO
Gradhammer · Concept & Design
Baumgasse 50/2/22–23
1030 Wien
Gradhammer GmbH
Steingasse 38/5
1030 Wien
FN 497026x
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