Gradhammer
Concept & Design
Photo © Stefan Gergely
In close collaboration with the SAE Institue Vienna we began the design process by mapping out the moods Camo & Krooked’s music invoke and setting them in relation to the guiding keywords “music”, “visuals” and “vibe”.
Based on the resulting mind map we defined the colour palette to transport our concept:
Cool shades of blue to accentuate the feeling of dancing all night long to good tunes.
We selected several pictures from a vast city scape to a starry night sky and overlaid them with a neural network of bright spots resembling disco lights and bringing to mind the connectedness one feels when dancing in a room full of people.
Photos © Stefan Gergely
WE MOVED TO OUR NEW STUDIO
Gradhammer · Concept & Design
Baumgasse 50/2/22–23
1030 Wien
Gradhammer GmbH
Steingasse 38/5
1030 Wien
FN 497026x
© 2020 Gradhammer Gmbh · Steingasse 38/5, 1030 Wien · PRIVACY POLICY · GENERAL TERMS AND CONDITIONS | AGB (PDF)