Gradhammer
Concept & Design
Photo © Stefan Gergely
In close collaboration with the SAE Institue Vienna we began the design process by mapping out ideas about Falco’s publicly perceived personality and setting them in relation to the guiding keywords “music”, “visuals” and “vibe”.
Based on the resulting mind map we defined the colour palette to transport our concept:
A potent black & white contrast with deep red accents indicating a torn personality bordering on excess.
While creating the patterns, we let several ideas guide our hand – incorporating the letter “F” into staccato-like structures reminiscent of prison bars as well as adapting a usually happy-go-lucky 80s design into a bleak black & white pattern.
Photos © Stefan Gergely
WE MOVED TO OUR NEW STUDIO
Gradhammer · Concept & Design
Baumgasse 50/2/22–23
1030 Wien
Gradhammer GmbH
Steingasse 38/5
1030 Wien
FN 497026x
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