Gradhammer
Concept & Design
Photo © Stefan Gergely
In close collaboration with the SAE Institue Vienna we began the design process by mapping out the moods Kruder & Dorfmeister’s music invoke and setting them in relation to the guiding keywords “music”, “visuals” and “vibe”.
Based on the resulting mind map we defined the colour palette to transport our concept:
Subdued warm colours to suit the relaxing mood you’re in watching a sunset while drinking your after work cocktail.
The concentric pattern is inspired by the calming sound of waves as well as the sunset mentioned above, while the selected artworks induce the feeling of a late evening at the local jazz lounge.
Photos © Stefan Gergely
WE MOVED TO OUR NEW STUDIO
Gradhammer · Concept & Design
Baumgasse 50/2/22–23
1030 Wien
Gradhammer GmbH
Steingasse 38/5
1030 Wien
FN 497026x
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