Gradhammer
Concept & Design
Photo © Stefan Gergely
In close collaboration with the SAE Institue Vienna we began the design process by mapping out ideas about Romy Schneiders’s publicly perceived personality and setting them in relation to the guiding keywords “person”, “visuals” and “vibe”.
Based on the resulting mind map we defined the pattern to transport our concept:
Thinking back on Sunday afternoons at grandmother’s – watching Romy Schneider movies on an old TV in the living room – we decided on creating a pattern evoking that special memory of a 60s wallpaper.
In spirit with our idea to honor Romy’s acting achievements we put several hints to her movies inside pictures of old TVs.
Can you guess the movies?
Photos © Stefan Gergely
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Gradhammer · Concept & Design
Baumgasse 50/2/22–23
1030 Wien
Gradhammer GmbH
Steingasse 38/5
1030 Wien
FN 497026x
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