Gradhammer
Concept & Design
Photo © Stefan Gergely
In close collaboration with the SAE Institue Vienna we began the design process by mapping out ideas about Mozart’s publicly perceived personality and setting them in relation to the guiding keywords “music”, “visuals” and “vibe”.
Based on the resulting mind map we defined the colour palette to transport our concept:
A combination of brilliant red & opulent gold to comment on the alleged splendour of the era of Viennese Classicism.
We decided on using a repeating ornament to create the look of rich tapestries complementing it with an extravagant gold finish on selected walls.
Photos © Stefan Gergely
WE MOVED TO OUR NEW STUDIO
Gradhammer · Concept & Design
Baumgasse 50/2/22–23
1030 Wien
Gradhammer GmbH
Steingasse 38/5
1030 Wien
FN 497026x
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